A clear, calm plan for the worst day. Mark your pet lost from your account, get the right people looking, and let the microchip do its job the moment anyone searches it.
Our Emergency Reunification Line is answered 24 hours a day, 7 days a week — it never closes. For everything else, general enquiries are open Monday–Friday, 10am–6pm.
Changing a pet's status is done from your keeper account — it's free, takes under a minute, and can be reversed the moment they're home.
Status changes can only be made by the registered keeper (or our team, once we've verified it's you). There are no lost-pet controls on this page — that's deliberate.
Open your pet's record and set the status. Choose "stolen" if you suspect theft — you can attach a police crime reference to the record.
Add a safe message finders will see — a first name, a distinguishing feature, anything helpful. Your address and phone number are never exposed.
Ring local vets, rescues and your council's dog warden, and post in local groups. Most pets are found close to home within the first 48 hours.
From the moment you mark your pet lost, any authorised search of their chip number shows the lost or stolen flag to the person searching — a vet, warden or rescue knows at once that someone is looking.
A search of a lost pet's chip triggers a notification to you straight away, with the level of detail we can safely share. A search often means your pet has just been scanned somewhere.
Finders reach you through our relayed messaging, so neither your contact details nor theirs are exposed. A public chip search never reveals a keeper's name, address or phone number.
Call 101 (or 999 if a crime is in progress) and report the theft. Ask for your crime reference number — it matters for insurers, for us, and for getting your pet back.
Once logged in, mark your pet as stolen and attach the police crime reference to the record. It travels with the chip record and is visible to authorised professionals who search it.
Photos, vet records, purchase or adoption paperwork and your registration history all help establish your connection to the animal if a dispute arises.
A note on ownership: a microchip registration is evidence of a registry entry and strong evidence of who the registered keeper is — but it is not conclusive legal proof of ownership. Ownership disputes are ultimately a matter for the courts; what we provide is a complete, tamper-evident history of the record.